Cause Marketing – Puckering Up for a Good Cause
American Association of Cosmetology Schools
CUT IT OUT! Domestic Violence Awareness Initiative
At the height of the 2008 Presidential election, Susan Miller partnered with Miami-based “Hot Pants Cosmetics” to develop two presidential-themed lipsticks to benefit the domestic violence awareness initiative “CUT IT OUT!” Sales of Palin Pink and Obama Berry lipsticks benefited the cause which is supported by the American Association of Cosmetology Schools. Ewing Miller Communications created campaign stickers for the Palin Pink and Obama Berry lip shades that were used in various grassroots marketing events. Click on the links to see Hot Pants Cosmetics founder Brooke Boles telling Miami TV viewers about the cause; as well as a link to the Wedding Channel’s celebrity wedding blog:
