What does a strong public relations firm achieve for its clients? At Ewing Miller Communications (EMC) we believe effective PR is much more than writing news releases or securing media interviews. Creating meaningful conversations between our clients and the prospects they seek to serve is the goal of every engagement.

Do you need a PR agency?

Answering “yes” to any of these questions is a sign your business could benefit from sound public relations counsel.
Awareness – Is your business name on your prospects’ radar?
Education – Do prospects understand how you can benefit their business?
Personality – How is the personality of your company perceived? Through media relations and grassroots marketing, Ewing Miller Communications can help your company achieve a clearer image or “personality” in the minds of prospects.

Three Reasons You Need PR

1.) Public relations builds credibility – The humorist Will Rogers once said, “All I know is what I read in the papers.” PR provides objective, third-party credibility.

2.) Public relations is affordable – Because public relations is “earned media,” and considered “news”, organizations do not charge for the print space or broadcast time, allowing organizations to effectively cast a wider net with their advertising dollars.

3.) Public relations is a “move-up” medium – Case in point: Pet Angel Memorial Center in Carmel, Indiana was a unique boutique helping those suffering with the loss of a pet. After exposure in local business media, the Pet Angel story was picked up in larger markets and was featured on ”Inside Edition with Deborah Norville” and even “The London Telegraph.”